Glad to hear that Lubos has received the book with such an enthusiasm!;-) Lubos is clearly taking TGD (and TGD inspired theory of consciousness) rather seriously as is clear both from the fact that he has even added a stub to Wikipedia about certain finnish physicist;-), and from private discussions. There are excellent reasons to do this and I recommend the powerpoint representations at my homepage and also my blog site for those interested on what these reasons might be.
Speaking seriously, and to Rae Ann in particular, I am really surprised that someone manages to associate anthropic stuff with the idea that consciousness is something universal and that future physics must be able to say something non-trivial about it, congratulations;-). I cannot of course speak for other approaches to consciousness discussed in this popular book but the spirit of TGD inspired theory of consciousness is just to get rid of antropocentrism. I really believe that on order to make progress in physics we must extend quantum measurement theory to a theory of consciousness by bringing observer from an outsider a key concept of physical theory. Only in this manner we can avoid antropocentrism.
Just a random example about what this approach has produced is quantum measurement theory with finite measurement resolution based on von Neumann algebras known as hyper-finite factors of type II_1 (see my blog for a brief summary) and leading to an interpretation of non-commutative quantum theory in terms of characterization of measurement resolution in terms of Jones inclusions. This justifies also the notion of quantum entanglement modulo resolution playing a key role in TGD inspired theory of consciousness and making a highly non-trivial prediction that consciousness is not something completely private: we have a shared pool of mental images making possible social structures and moral rules.
Hyper-finite factors of type II_1, implied by the assumption that quantum states corresponds to classical spinor fields in the infinite-D "world of classical worlds" consisting of lightlike 3-surfaces in certain 8-D imbedding space, predicts also that finite quantum measurement sequence cannot reduce completely entanglement so that universe indeed forms a single coherent whole. At the pure physics side this theory has profound implications for the structure of S-matrix (determined also modulo measurement resolution). What is especially interesting is that coupling constant evolution reduces to the level of "free" theory. Mention also a huge extension of super-conformal symmetries of super-string models implied by partons as light-like 3-D surfaces: this should stimulate some interest also inside stringy camp.
Nigel Cook in turn manages to confuse TGD inspired theory of consciousness with theology, congratulations again:-)! Any theory of consciousness must be able to say something about the general structure of consciousness. The boring theory, as Nigel expresses his impressions, of the last chapter represents a particular theory of consciousness unavoidably predicting a hierarchy of conscious entities from very general assumptions. Amusingly, our own mental images correspond also to consciousness entities, only at the level next below us. The prediction of this hierarchy unavoidably means that something is said also about the origins of religion too. If this prediction makes TGD a branch of theology, let us call it quantitative theology.
This boring theory indeed makes a lot of testable quantitative predictions such as a hierarchy of EEGs relying heavily on a model of high Tc superconductivity as quantum critical phenomenon with precise predictions for biorhythms as scaled versions of EEG resonances, which in turn are predicted correctly. The hierarchy of EEGs can be seen as a direct signature for the hierarchy of conscious entities correlating directly with predicted dark matter hierarchy characterized by the scaled up values of scaled up Planck constant making possible macroscopic quantum phases. Therefore we can indeed speak about quantitative theology although I would personally prefer quantum theory of consciousness made quantitative.
With Best Regards,